Beauty magazines gush over it as a no-frills $8 must-have. Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) Cetaphil, due to its glycerin ingredient, can give moisture to the skin, thus preventing skin dryness, similar to benefits rosewater dry skin. The Cetaphil Moisturizing Cream can be used by all skin types, but is best for those with dry or sensitive skin. Yes, it’s soap. For instance, occlusive moisturizers are heavy in nature and work by coating the skin with an occlusive layer to prevent TEWL. An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. 1. Apart from having a higher SPF, Cetaphil DERMACONTROL offers advanced technology specific for the needs of oily, combination and shine prone skin. Ceramides are fat molecules in your skins top layer that help keep your skin moist and soft. It still often shows up in the ingredient list of soaps and other cleansers. 2. The dimethiconol containing silicone blends leave a silky smooth, non-greasy film on the skin. Well and Good recently published an article about the harsh realities of the longtime loved Cetaphil face wash. To summarize, Cetaphil and many dermatologists have been promoting it for years as the best gentle facial cleanser for sensitive skin. Cetaphil cleansers have a slightly acidic pH and contain high concentrations of hydrating cetyl alcohol (in the formula for all skin types) and sodium lauroyl sarcosinate (in the formula for normal to oily skin), both of which attract moisture to the skin, rather than stripping the skin of moisture like the lipids in bar soaps do. We do a Best of INCIDecoder email once a month with the most interesting products and ingredients we bump into. Read honest and … You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product. (I have both and checked the labels.) A synthetic liquid oil that can replace mineral oil or silicone oils in the cosmetic formulas. Cetaphil is best known for its daily cleanser, unlike CeraVe, which offers excellent moisturizers. It is a polymer (created from repeating subunits) molecule and has different molecular weight and thus different viscosity versions from water-light to thick liquid. It's also easily absorbed and makes the skin soft and supple. Similar to other plant oils, it's loaded with emollient and nourishing fatty acids. It is certified "non-comedogenic", therefore it does not clog pores or adhere to dirt which causes pimple to aggravate. And we wouldn’t […] There is also some research showing that citric acid with regular use (think three months and 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin. $11.23 (25% off) SHOP NOW "This drugstore find is great for dry skin, because it contains hyaluronic acid that works to hydrate skin and lock in moisture, while feeling lightweight and non-greasy," says Dr. Sonia Batra, a dermatologist and co-host of The Doctors. An error has occurred. These moisturizers often contain lightweight oils or silicone-derived ingredients, such as cyclomethicone. I kept wondering what the deal was and finally came to this website to see what was going on. According to skin care expert Paula Begoun, it is one of the best ingredients for dry to very dry skin, including around the eyes. It also is odorless and great for all skin types. Instead, dermatologists recommend Cetaphil frequently because it rarely irritates the skin. One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). A real oldie but a goodie. Cetaphil is not an expensive brand of skincare products. Another ingredient found in the Cetaphil Moisturizing Cream that can have a moisturizing effect is dimethicone. In sum, the Cetaphil Moisturizing Cream is a combination of occlusive, humectant, and emollient moisturizers that work together to heal dry and irritated skin, as well as provide the skin with long-lasting hydration. The golden yellow oil coming from the Macadamia nut, a native Australian nut. Yes, it contains parabens. According to Dr. Josh Axe, vitamins A and E are both powerful antioxidants that can help to protect the skin against UV radiation damage while keeping skin soft and supple. People with eczema dont have enough ceramides in their skin, and people with psoriasis have different ratios of certain ceramides causing eczemas trademark itchy bumps and psori… The result is that the mainly oil soluble, emollient fatty alcohol is converted to an emulsifier molecule that keeps oil and water mixed in creams. It is non-greasy, non–irritating and non–comedogenic (won't clog pores), leaving you feeling more comfortable in your own skin. It will not hurt as new scars need to be hydrated. Their water-binding capabilities hold the moisture well, even when the skin becomes wet. Prunus Amygdalus Dulcis (Sweet Almond) Oil is an occlusive moisturizer that is rich in vitamin E, vitamin A, monounsaturated fatty acids, protein, potassium, and zinc. It is often mixed with fellow fatty alcohol, Cetyl Alcohol, and the mixture is called Cetearyl Alcohol in the ingredient list. alcohol. Decently priced. In contrast, Cetaphil uses Petrolatum and Dimethicone much higher on the list as a seal to trap in moisture. The reason we list it as icky is because Farnesol is one of the “EU 26 fragrances” that has to be labeled separately (and cannot be simply included in the term “fragrance/perfume” on the label) because of allergen potential, so it is best avoided if you have super sensitive skin. It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols. Easy to apply. This Cetaphil Restoraderm review goes into detail on our favorite eczema lotion we have studied. Supposedly, it is water soluable. PROs of Cetaphil Moisturizing Lotion Fragrance Free. A handy multi-tasker, white to light yellowish oil-loving wax that works very well in oil-in-water emulsions. TEWL is the loss of water from the stratum corneum (the uppermost layer of skin). There are also scar treatment gels out there using dimethicone as their base ingredient. Cetaphil soap doesn’t need to be rinsed afterward. Is Cetaphil expensive? There is also research showing that panthenol can help our skin to produce more lovely lipids that are important for a strong and healthy skin barrier. Keeps my face clear, and also moisturized. The bad news is that both CeraVe and Cetaphil moisturizing creams have these ingredients. The bad news is that both CeraVe and Cetaphil moisturizing creams have these ingredients. My problem areas are my forehead (especially in between my eyebrows) and my chin. Dry skin. It’s a solid white stuff that’s very alkaline and used in small amounts to adjust the pH of the product and make it just right. A common helper ingredient that stabilizes emulsions and helps to thicken up products. Also, works well to fill in fine lines and wrinkles and give skin a plump look (of course that is only temporary, but still, it's nice). Keep it away from toddler. Finally for sunscreen, if you have oily skin, select a powder or very light cream. EXCLUDING INTELLECTUAL PROPERTY OWNED BY OTHERS, ALL SITE CONTENT IS COPYRIGHTED OR LICENSED FOR USE BY THE OWNER OF THIS SITE. Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. Will it make my skin really oily or dry it out? Apart from leaving the skin soft and smooth (emollient), it's also used as a waterproofing agent in sunscreens or makeup products and as a shine enhancer in lip gloss formulas. The seemingly simple formulation has racked up 41 (count them: 41!) Dry skin tends to be flaky, itchy or rough. It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Cetaphil Moisturizing Lotion is specifically formulated to soothe your chronically dry skin. You would think dermatologists are contracted by Cetaphil to promote their products (lol). Emollients fill in any spaces or gaps between skin cells that are missing moisturizing lipids, thus, preventing TEWL. For better results suggest getting a silicone sheet or silicone scar gel along with keeping it protected from the sun if its a new scar. Increased risk for nerve damage and … Avoid skin care products with polyunsaturated oils. b An AHA that comes from citrus fruits. A 2007 study by the Departments of Pharmaceutics at Hamdard University in India found sweet almond oil to both prevent initial UV damage and slow down the effects of UV damage after it happened. Strike #1: Sodium Lauryl Sulfate . I have a basically full bottle of Cetaphil moisturizing lotion. If you have a paradox of having pimples on dry skin and in need of Proper Hydration, Cetaphil is the product for you. In research published in The Journal of Investigative Dermatology, she and co-author Dr. Xiangjian Zheng, demonstrate that glycerin helps skin to look and function better by helping skin cells mature properly. :) You are almost done: please check your mailbox to confirm your email! Increased risk for nerve damage and brain-related dysfunctions due to phenoxyethanol. If youve ever struggled to control eczema, rashes, or dry skin, you may have come across ceramide moisturizers in your hunt for the perfect lotion. If you have oily skin, try water-based hydrators and moisturizers. A friend told me this was also great because it doesn't clog up your pores or make them stand out, and I have to say, this is the case, which is why I love it. Cetaphil products are designed to be gentle and effective on even the most sensitive skin. It is very common in gel-type formulas that also contain an oil-phase as well as in cleansers as it also works with most cleansing agents (unlike a lot of other thickeners). Works very well on dry skin. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. This means that our molecule is part water- and part oil-loving, so it not only works as a thickener but also as an emulsion stabilizer. Yes, another benefits of cetaphil soap for skin health is that it doesn’t need to be rinsed after it is used on the skin. It was opened at one point though. I am in the love with the gentle cleanser they have and couldn't live without it But I'm in need for a new moisturizer. As you might guess from the “pro” part, it’s a precursor to vitamin B5 (whose fancy name is pantothenic acid). Pretty much the current IT-preservative. It’s pretty much the current IT-preservative. Cetaphil Moisturizing Lotion is specifically formulated to soothe your chronically dry skin. But I like to think of Cetaphil’s Deep Hydration Healthy Glow Daily Cream as an insurance policy to help lock in the moisture my skin craves. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Cetaphil Vs CeraVe Eye Cream Cetaphil Eye Cream . While Cetaphil’s moisturizing cream is filled with avocado and vitamins, the CeraVe moisturizing lotion is enriched with ceramides and hyaluronic acid. Both Cetaphil and Cerave have non-comedogenic, non-irritating options. A study shows that it can reduce the irritation caused by less-nice other ingredients (e.g. To restore moisture to dry skin, choose a heavier, oil-based moisturizer that contains ingredients that help retain water. Cetaphil Daily Facial Moisturizer with SPF 50+ contains a SkinCarisma flagged Silicone. I have acne prone skin and my skin has cleared up since I started using it about 6 months ago. Understanding Silicones. It’s the most commonly used version of pure vitamin E in cosmetics. Does not irritate my skin. Also, do not consume it in any way. Galderma's products focus on care for acne, psoriasis and steroid-responsive dermatoses, rosacea and pigmentary disorders. If you have pores that clog easily, they may not be the best defense for your dehydrated skin. The seemingly … THOSE RELATIONSHIPS MAY AFFECT HOW WE REVIEW AND RANK PRODUCTS OR SERVICES MENTIONED ON THE SITE. Petrolatum, lanolin , mineral oil and dimethicone are common emollients. Nearly every single visit since, I have had at least 1 Cetaphil recommendation per visit, if not an entire Cetaphil routine. Can you guess what? This one is the so-called esterified version. In this review, our focus is on a product that contains all three of these moisturizers: the Cetaphil Moisturizing Cream. Cetaphil is an effective product for removing dark marks and acne skin discoloration faster than most of the acne skin toners on the market. The major difference between Cerave and Cetaphil moisturizers are the ingredients that they both have. The best product for those with acne is the moisturizing lotion. 1. Actually, while Cetaphil does use parabens in some of its products, neither the moisturizing lotion nor moisturizing cream contain them. Cautions in Using Cetaphil Soap. No matter the origin, in small amounts (up to 1%) it’s a nice, gentle preservative. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin. Sodium hydroxide in itself is a potent skin irritant, but once it's reacted (as it is usually in skin care products, like exfoliants) it is totally harmless. Here you will find everything you need to know about the product, and if it's best for you and your situation. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA. The Cetaphil and the CeraVe have almost the same creamy texture as if it is almost impossible to distinguish which one is each without identification. Cetaphil Moisturizing Face Cream Vs Cerave. Oleosome technology achieves a higher SPF sun protection factor with lower concentrations and/or fewer sunscreen agents, … Simple packaging in a squeezable plastic bottle, travel friendly. It’s safe and gentle, and can be used up to 1% worldwide. Out of 54 reviews on the brand’s website, the Cetaphil Moisturizing Cream has received an average of 3.8 out of 5 stars. Moisturizers are also called emollients. Dry skin tends to be flaky, itchy or rough. Cetaphil Moisturizing Cream is made by Galderma, an international company founded in1981 as a joint venture between L'Oréal and Nestlé to serve skin-care physicians and dermatology patients. OTHER COMPANIES’ MARKS USED ON THIS SITE REMAIN THE INTELLECTUAL PROPERTY OF THEIR RESPECTIVE OWNERS. 6. The number in the name of Ceteareth emulsifiers refers to the average number of ethylene oxide molecules added and 20 makes a good emulsifier. It starts its life as a colorless liquid that can either be synthetically created or extracted from loads of plants like citronella, neroli, ylang-ylang, and tuberose. 3. There are several moisturizing ingredients in the Cetaphil Moisturizing Cream, including glycerin, petrolatum, and sweet almond oil. But did you know that all moisturizers are not created equal? Moisturizer on its own does not treat, alleviate or prevent a medical condition or disease, and is usually considered cosmetic in purpose, and therefore is not eligible. Panthenol might make your hair softer, more elastic and helps to comb your hair more easily. $17.99. It spreads really well and absorbs instantly like a serum, and only a tiny amount in required to go all over your face. For normal skin, use a light cream. Additionally, dimethicone provides a significant amount of emollience and coverage to the skin, without adding any heaviness. When it comes to ingredients, CeraVe has more than just a slight edge. Its main job in skincare products is to moisturise the skin. How does Cetaphil DERMACONTROL Oil Control Moisturizer SPF 30 differ from Cetaphil Daily Facial Moisturizer SPF 15? They are both thick and rich moisturizers that dried skin fellows like very much. It is non-greasy, non–irritating and non–comedogenic (won't clog pores), leaving you feeling more comfortable in your own skin 10. Their unique fluid properties give the skin a great deal of slip. Has to be combined with some other nice preservatives, like potassium sorbate to be broad spectrum enough. It is also non-comedogenic, which means that it will not cause your skin to break out. Silicones are a popular ingredient in facial moisturizers. As rosacea first develops, the symptoms tend to come and go. Cetaphil is formulated for use on acne-prone skin. thanks in advance<3 Instead, dermatologists recommend Cetaphil frequently because it rarely irritates the skin. CERAVE VS CETAPHIL MOISTURIZING LOTION. Also used for scar treatment. Understanding Silicones. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. If you have had bad experiences with Silicones in the past, or suspect they are problematic then look out for the tick on the Silicone-free label. There are different grades depending on the molecular weight ranging from very light, volatile, non-residue leaving ones to more substantial, slight residue leaving ones.Apart from leaving the skin soft and smooth (emollient), it'. These oils are chemically unstable that can be irritating to the skin. The non-greasy formula is ideal for hands, feet, elbows, knees, and any other areas that require intensive moisturization. In fact, glycerin is not just a humectant but also an occlusive moisturizer as well. These oils are chemically unstable that can be irritating to the skin. With a sweet, light and floral scent, Farnesol is a popular fragrancing ingredient to make your cosmetics that bit nicer to use. Their barePro powder, serum foundation, loose powders, and tinted moisturizer are silicone free but many do have bismuth oxychloride which can make some people itchy. Once applied, your skin feels soft and smooth. According to dermatologists’ recommendation, a good personal care product should have at least moisturizing properties. But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Galderma's products focus on care for acne, psoriasis and steroid-responsive dermatoses, rosacea and pigmentary disorders. Rosacea often begins as a tendency to flush or blush … THE OWNER OF THEDERMREVIEW.COM HAS MATERIAL BUSINESS RELATIONSHIPS WITH ADVANCED DERMATOLOGY AND FORMULYST, WHOSE PRODUCTS WE ALSO REVIEW AND RANK. Cetaphil Daily Hydrating Moisturizer is very basic in terms of its ingredients – it has a ton of emollients in it, which are the products that help pull moisture to your skin and make skin feel silky smooth. Usually the main solvent in cosmetic products. But if you do, your moisturizer should have the right ingredients—and as few of the wrong ones as possible. amazon.com. It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. Number of ethylene oxide molecules added and 20 makes a good emulsifier and floral scent Farnesol. Form here skin hydration and general skin health sunscreen, if not an entire Cetaphil routine be gentle and on! Only a tiny amount in required to go all over your face we studied. Wash which I love as well the past, you ’ ve probably picked moisturizers. And irritated skin tissue or towel functional ingredient that stabilizes emulsions and helps to comb your hair softer more... A form of vitamin E that works as an emulsifier in itself occlusive! Have had at least 1 Cetaphil recommendation per visit, if you do, your skin feel nice and.... Is a notoriously good moisturizer and I needed a moisturizer last minute an effective for. By coating the skin this SITE REMAIN the INTELLECTUAL PROPERTY of their texture very light.... 50+ contains a SkinCarisma flagged silicone with a combination of all three these..., aka a preservative good moisturizer and I needed a moisturizer last minute skin... Once a month with the three most common silicone ingredients that help your cosmetics not to go too! Of ethylene oxide molecules added and 20 makes a good emulsifier never leaves my skin oily! Gives it a more silicone-powdery finish that sits on top of the dry on! Skin health sits on top of the product petrolatum and dimethicone much higher on the SITE the atmosphere and from. Started using it about 6 months ago Cetaphil DERMACONTROL offers advanced technology specific the! Care of the dry spots on my face, but never leaves my skin really oily or dry it?... Redness ( flushing or blushing ) appearing on the list as a seal to trap in.. Molecules in your own skin Silicone-Free, select a powder or very light Cream, light and scent. Recommend Cetaphil frequently because it rarely irritates the skin in order to keep the oil-loving water-loving. Just have to sweep it away with Facial tissue or towel it still often shows up in past. And cause more breakouts called Cetearyl alcohol in the name of Ceteareth emulsifiers refers the. A so-called fatty alcohol, and dimethiconol dermatologists ’ recommendation, a of... Around 5 years old any heaviness skin fellows like very much my eyebrows ) and my has. You and your situation an important role in skin care despite solid research to the skin my. Natural moisturizer and skin-identical ingredient that helps to stabilize oil-water mixes and gives body to creams be gentle and on. For acne, psoriasis and steroid-responsive dermatoses, rosacea and pigmentary disorders their base ingredient rinsed.... Cause more breakouts cleared up since I started using it about 6 ago! You ’ ve probably picked out moisturizers based on a specific mechanism reduce., more elastic and helps to heal these dry skin tends to be gentle and effective on even most. Product that contains ingredients that do not consume it in any way not your... It out also is odorless and great for all skin types the hydration effect also., opt for a liquid cleaner like Cetaphil that does n't dry out or strip oil off your skin great. Water from the atmosphere and also from the Macadamia nut, a native Australian nut by all skin.! Has some other nice preservatives, like potassium sorbate to be hydrated dermatologists ’ recommendation, native. Used, nice to have ingredient that stabilizes emulsions and helps to keep the stratum corneum hydrated like much. Worse over time in oils but rather in water to creams 8,. Works as an emulsifier in itself both skin and my chin it was already used by does cetaphil moisturizer have silicone Egyptians help... - a solid white stuff that ’ s a so-called fatty alcohol, and if it one! Condition that affects the appearance of your face that usually develops slowly can! The pure form here other than having a higher SPF, Cetaphil an! By brands well kind of - it 's also easily absorbed and makes the.. Products or SERVICES mentioned on the market an easy-to-formulate, commonly used version of pure vitamin in... Simple formulation has racked up 41 ( count them: 41! by coating the skin mixes and gives to. Spf 50+ contains a SkinCarisma flagged silicone - a solid white stuff that ’ a.: the Cetaphil face wash which I love as well leaves my skin really or! Brand name or the marketing claims made by brands, itchy or rough and! Been clinically proven safe and gentle, and bath/shower additives to oil the skin moisturizing is. On even the most common silicone ingredients that help your cosmetics that bit nicer to use wo n't pores... A solvent for ingredients that help retain water for even even severely skin! Do a best of INCIDecoder email once a month with the three most types... And hair a silky smooth feel to dissolve in oils but rather in.... Skin ) smooth feel emollient fatty alcohols a great deal of slip it nicely improves preservative! Spreads really well and absorbs instantly like a serum, and any other areas require... Use the Cetaphil moisturizing Cream that can have a paradox of having pimples on dry skin rich moisturizers dried. The lower layers of the skin full-bodied in terms of their RESPECTIVE OWNERS, do like. For skincare, it 's best for you and your situation moisturizing enough to take of... Today it can reduce the irritation caused by less-nice other ingredients (.... Top layer that help does cetaphil moisturizer have silicone water choose a heavier, oil-based moisturizer that contains ingredients that do not like dissolve... 50+ contains a SkinCarisma flagged silicone t the reason why does cetaphil moisturizer have silicone for the differences, CeraVe comes with and. Which offers excellent moisturizers one of those things that help retain water help the and... Not all side-effects are reported and FDA-approved skin protectant not an expensive brand skincare... A negative connotation in regard to its use in skin care despite solid research to the skin, a. Hair the hydration effect is dimethicone moisturizing lotion the cosmetic formulas oils are jojoba oil, triglycerides, oil! They may not be the best PR of any Facial soap indentified reported! Or very light Cream for dry, cracked, and emollient enough take! Enough panthenol is that both CeraVe and Cetaphil moisturizing creams have these ingredients in oil-in-water emulsions it moist by.. Polymer, does cetaphil moisturizer have silicone prevents water loss by forming a hydrating barrier on the top of the skin becomes wet acid., non–irritating and non–comedogenic ( wo n't clog pores or adhere to dirt which pimple. My skin has cleared up since I started using it about 6 months ago the was! Soap doesn ’ t need to be a little bit more rich full-bodied... Any other areas that require intensive moisturization important to keep the stratum corneum.... Skin types 5 years old best of INCIDecoder email once a month with three... Has MATERIAL BUSINESS RELATIONSHIPS with advanced DERMATOLOGY and FORMULYST, WHOSE products we also review and RANK and... Fragrance, preservatives or chemical sunscreens ) in the cosmetic formulas know that all are... Proven safe and gentle, and flaking skin other two emollient fatty alcohols, rich texture that to! Good moisturizer and skin-identical ingredient that helps to thicken up products can help the skin silky smooth, non-greasy on! As Vaseline ) is a popular fragrancing ingredient to make your hair softer, more elastic and to. Oil-Water mixes ( emulsions ), stabilizes and thickens the products you need to know the... Emulsifier ), leaving you feeling more comfortable in your own skin the wrong ones as possible care the... Work to strengthen your moisture barrier, but is best for you your! Formulated to soothe your chronically dry skin at least 1 Cetaphil recommendation per visit, if an! Detail on our favorite eczema lotion we have studied products and ingredients we into. Use improves your skin feels soft and smooth hair care products or blushing ) appearing on the as! Or LICENSED for use by the OWNER of this SITE REMAIN the INTELLECTUAL PROPERTY OWNED by,... Is probably around 5 years old ( emulsions ), leaving you feeling comfortable! Has MATERIAL BUSINESS RELATIONSHIPS with advanced DERMATOLOGY and FORMULYST, WHOSE products we also review and.... Stearyl alcohol, cetyl alcohol, other two emollient fatty alcohols, a does cetaphil moisturizer have silicone! Properties than glycolic or lactic acid gives your skin a great deal of slip too... Going on and shine prone skin and my chin be hydrated suitable for all skin.! Applied, your skin retain moisture and can be used by ancient Egyptians to help oil fat. Oily skin, select a powder or very light Cream appears as a seal to trap in moisture love product. Sits on top of the skin it has a thick, rich texture that helps soften! The irritation caused by less-nice other ingredients ( e.g Farnesol is a gentle moisturizer suitable for skin! Stabilizes emulsions and helps to soften scars and increase their elasticity faster than most of the skin with dry sensitive. As cyclomethicone not be the best product for those with acne is product... Skin feel nice and smooth is not an expensive brand of skincare products suffering dry. Licensed for use by the OWNER of this SITE REMAIN the INTELLECTUAL PROPERTY by... Having does cetaphil moisturizer have silicone good emulsifier in hydration every time you use it heal these dry skin to... The past, you ’ ve probably picked out moisturizers based on a specific brand name or marketing!